The Iconic Brand Worlds programme is a strategic initiative designed to significantly enhance the strength, consistency, and impact of our brand portfolio across diverse markets. By focusing on solidifying our foundational brand principles and elevating our executional excellence, this programme aims to ensure our brands not only resonate more deeply with consumers but also stand out distinctively in increasingly competitive landscapes. Through this comprehensive approach, we are building brand worlds that are not only iconic in identity but also powerful in performance—positioning us to win consistently across geographies, cultures, and market dynamics.